Ads Don’t Sell — Stories Do.

You don’t need more ads.
You need more connection.
And that connection?
It starts with your story — not your sale.

We’re in a world where everybody’s selling something.
Scroll long enough and it’s the same recycled pitch:

“Buy now.”
“Limited time only.”
“Snag this deal.”

Cool. But…why should I care?
If your audience doesn’t feel something, they’re not buying anything. Period.

Stop Pitching. Start Relating.

Here’s what I’ve learned after creating content for 100+ brands across beauty, wellness, tax prep, lifestyle, coaching, you name it:

Your story is the shortcut to trust.

People want to work with people they feel connected to.
Not because you have the fanciest graphics.
Not because you ran a $200 ad.
But because something in your story made them pause and say,
“Damn, that’s me.”

Whether you’re a tax pro trying to help single moms,
a wellness coach who overcame chronic stress,
or a content creator building your brand from scratch —
you have a story that sells better than any algorithm ever could.

Let Me Give You an Example

Ad copy:
"Join my mentorship program. 4 months. All the tools. Limited spots."
Cool. But what does that actually mean for me?

Story-based content:
"I started freelancing with zero clients, a full-time job, and no clue how to price myself. Within 12 months, I turned that side hustle into a 6-figure agency — without running a single ad. Now I help women do the same through my mentorship program."

See the difference?
One’s selling a product.
The other’s selling a possibility.

Storytelling Isn’t About Oversharing

Let’s get this out the way — you don’t have to trauma dump.
You’re not obligated to tell every detail of your life.
But you do need to stop hiding behind Canva templates and caption fillers.

Start talking like a real person.
Talk about the late nights.
Talk about the wins that didn’t get likes.
Talk about how you almost quit, but didn’t.

That’s the stuff people relate to.

If You’re Running Ads, Read This Twice

I’m not anti-ads.
I’m anti-lazy marketing.
If you are gonna run ads — fine. But lead with a story. Not a sell.

Don’t throw $500 behind “Buy my new ebook.”
Instead, tell the story of how that ebook came from years of trial and error.
Tell them why you created it.
Who you had in mind when you made it.
What changed for you once you started using what’s in it.

That’s what sells.

Here’s What You Can Do Right Now

If you’re feeling stuck, here’s a quick shift:

Instead of:

• “I have a new product.”
  Try:

• “Here’s what made me create this product…”

Instead of:

• “Book now.”
  Try:

• “Here’s what one of my clients said after working with me…”

Instead of:

• “I’m launching something next week.”
  Try:

• “Two years ago, I couldn’t imagine offering this. Here’s how it started…”

Story, then solution.
Relate, then reveal.
That’s how you lead people to the sale without pushing them.